Maria's Catering Co.

The Challenge

Maria's Catering Co. had built a loyal following through word-of-mouth referrals over five years, but the business had zero online presence. No website, no Google Business Profile, and no social media strategy. As competitors adopted delivery apps and online ordering platforms, Maria watched her monthly revenue decline by 15% over two quarters.

The team was spending hours each week fielding phone calls for quotes, manually tracking orders on spreadsheets, and losing potential customers who expected to find and order from them online. Younger demographics in the Austin area were discovering catering services exclusively through Instagram and Google search — channels where Maria's business was invisible.

Our Solution

SBEC implemented a comprehensive digital transformation strategy for Maria's Catering. We started with SEO optimization, building a professional website with local search targeting for 'catering Austin TX' and related keywords. A Google Business Profile was created and optimized with photos, menu highlights, and customer reviews.

Next, we launched a social media marketing campaign across Instagram and Facebook, featuring weekly content showcasing Maria's dishes, behind-the-scenes kitchen videos, and customer testimonials. An AI-powered chatbot was integrated into the website to handle order inquiries, provide instant quotes based on party size, and collect customer information around the clock — eliminating the need for Maria to answer every call personally.

The Results