Jackson Tech Repair

The Challenge

Marcus Jackson had been running a single-location computer and phone repair shop on Chicago's South Side for three years. The business was profitable but stuck — revenue plateaued because the shop relied entirely on walk-in traffic from the immediate neighborhood. Marcus wanted to expand but couldn't figure out how to reach customers beyond a five-block radius.

Additionally, Marcus was struggling to retain his small team of technicians. Without the ability to offer health benefits or competitive perks, skilled technicians would leave for larger companies after six months of training. The constant turnover was costing time and money, and Marcus was doing most of the repair work himself while trying to manage the business.

Our Solution

SBEC took a multi-pronged approach to transform Jackson Tech Repair from a single neighborhood shop into a scalable service business. Business coaching sessions helped Marcus develop a growth plan with clear milestones for geographic expansion. We launched targeted digital advertising campaigns on Google and Facebook focused on the broader Chicago metro area, promoting both in-shop repair and a new pickup-and-delivery service model.

Critically, SBEC helped Marcus navigate small business health benefits enrollment through the SHOP marketplace, enabling him to offer health insurance to his team for the first time. We also set up a customer loyalty program with automated follow-up communications to drive repeat business and referrals. Within a year, Marcus opened two additional service locations and built a team that stayed.

The Results